SEO stands for “Search Engine Optimization" and refers to the process of improving the visibility of your site in search results.
In other words, SEO is the technique of making the content of your site more legible and attractive to search engines, so that they can both find and rank your site higher than the millions of other sites, in response to a search query.
Good SEO results in a in search results for your name, business, or keywords connected to services you offer. However, as there is competition among sites for ranking according to keywords, SEO requires a long-term outlook and commitment.